Dear Mr. Teague,
I hope you enjoy this spec ad I’ve created for Teague Construction Inc. I would be honored to have the opportunity to produce more content for your company. Having spent much of my life around construction sites, I understand the industry deeply and aim to combine that knowledge with my expertise in marketing and advertising to deliver exceptional value to Teague.
If my father had started his own construction company, I would have created something very similar to this. With a budget, I’m confident we can produce even more impactful commercials that will help generate more job opportunities and further highlight the great work Teague Construction does.
Please note, anything within this commercial can be adjusted to better convey the message you prefer. Let me know if there’s anything else I can do to support your vision.
Best regards,
Tyler D. Martin
-
A marketing plan will provide long term strategic goals for Teague Construction’s marketing efforts. Setting good boundaries to keep us on track. Brand guidelines will give us the ability to keep a consistent and well polished look based on currently existing materials. Additionally, Brand guidelines will stream line work that require graphic design in house or sub-contracted.
-
Coordinating with local videographers and associates, video commercials will give Teague Construction a voice that truly communicates your value. The most effective way to accomplish this is not just saying, “here’s my business, now come buy.” But audiences are most engaged with commercials that tell your story.
-
Many may consider direct mail to be a waste of money or just junk mail. I consider it to be my secret weapon. When direct mail is given the look of a letter to prospective clients, or appear more valuable than just a graphic card in the mail, prospects will take notice, and want to learn more about why they should choose you.
-
Video brochure are something I am certain can be Teague’s secret weapon. Much like the video brochure I have sent you. On top of highly targeted ads which will create brand awareness to prospects looking to expand their buildings, or wanting to construct a brick and mortar location. Video brochures to businesses you are actively trying to bid on will give you the ability to directly pitch to them why Teague is the better option.
-
Giving a fresh interactive look to teagueconstruction.com, implementing videos and images of job-sites under construction, not just finished/ past projects, improved brand guidelines, will communicate to your audience not just what you have accomplished, but show them the process and value of building with Teague Construction. Additionally providing frequent updates, keep teaguecontruction.com looking fresh. Also if applicable to your business structure adding in client dashboards may help as well.
-
In this modern day and age I feel that social media can be over pushed and oversaturated with businesses trying to create a voice for themselves. Most tend to fall on deaf ears. However, for Teague I recommend at the very least frequent postings on LinkedIn 3-5 times a month. This can implement footage from job sites, interviews and planned content through posts or their new short format platform. This will provide a low context aspect to our overall strategy. This will add to brand recognition and recall on top of our other strategies. I will add, social media should not be a main focus of any marketing mix.
