A marketing plan will provide long-term strategic goals for Sincerely Susan’s marketing efforts. Setting good boundaries to keep us on track will make communicating with clarity much easier. Brand guidelines will give us the ability to maintain a consistent and well-polished look based on existing materials. Every commercial or marketing material should build on the story of your brand. Additionally, brand guidelines will streamline work that requires graphic design, whether in-house or subcontracted.

Media buys should account for the bulk of any marketing budget. Once marketing materials are produced, we need to pay for people to see them. By strategically budgeting where these materials should be published and identifying our target market and segments within the marketing plan, we can ensure your audience sees the deliverables.

The 4 Ways Media is Bought and Segmented:

• Geographic

  Ex. Zip Code, City, State

• Demographic

  Ex. Age, Race, Gender, Income

• Psychographic

  Ex. Values, Needs, Pain Points, Hobbies & Interests

• Behavioral

  Ex. Purchasing Habits, Brand Interactions, Customer Loyalty

Coordinating with local videographers and associates, video commercials will give Sincerely Susan a larger voice in the Kansas City area that truly communicates your value. The most effective way to accomplish this is not just saying, “here’s my business, now come buy.” Audiences are most engaged with commercials that tell your story. Including effective calls to actions it will greatly increase foot traffic to your two existing locations. We can place these commercials on platforms such as Youtube, Hulu, Netflix, Paramount+, Disney+, Max, or even local Television. I would recommend Online platforms over traditional TV as it can give us better insights on engagement and our viewers. Additionally major streaming platforms give us the ability to target your audience with pinpoint precision from geographic areas, demographics and even purchasing behaviors.

Many may consider direct mail to be a waste of money or just junk mail. I consider it to be my secret weapon. When direct mail is given the look of a letter to prospective clients, or appear more valuable than just a graphic card in the mail, prospects will take notice, and want to learn more about why they should choose you. In your particular case we can include coupons on select items or packages to give additional incentives to walk through your doors.

We like your current website as it stands. However, as web designers, graphic designers, and marketers, we would love the opportunity to fine-tune your existing online efforts to enhance your brand’s presence and engagement. A well-designed website is more than just aesthetics—it’s a powerful tool that attracts customers, builds trust, and drives conversions. By refining the layout, optimizing user experience, and ensuring consistent branding, your website can become a seamless extension of your boutique’s elegance and sophistication.

Beyond just looking great, your website should function as a key part of your marketing funnel. Every touchpoint—whether a commercial, social media post, or digital ad—should guide potential clients to your website, where they can learn more, browse collections, and easily schedule a consultation. With the right strategy, we can create a smooth transition from your marketing efforts to an engaging online experience that encourages action. By integrating lead capture forms, clear call-to-action buttons, and an effortless booking system, we ensure that visitors don’t just browse but take the next step toward becoming a customer.

Additionally, if possible, we recommend transitioning from a .store domain to a .com domain. Studies show that potential customers are more likely to trust a .com website over other domain extensions, as it is the most familiar and widely recognized. According to a survey by GrowthBadger, .com domains are 33% more memorable and significantly more trusted than alternative extensions (GrowthBadger, 2020). A .com domain can enhance credibility, making your boutique appear more established and trustworthy in the eyes of potential customers.

With our expertise, we can help design a website that not only reflects your boutique’s brand but also serves as the central hub for your marketing strategy—driving engagement, inquiries, and ultimately, sales.

A well-executed social media campaign can significantly increase brand awareness and drive engagement for your boutique. By creating a cohesive strategy across platforms like Instagram, Facebook, and Pinterest, we can showcase your collections, highlight customer stories, and promote exclusive offers that resonate with your target audience. We will leverage eye-catching visuals, behind-the-scenes content, and engaging captions to build a strong community around your brand. Additionally, paid advertising and targeted campaigns can help expand your reach, bringing in potential customers who are actively searching for your services. Through careful analytics and consistent optimization, we’ll ensure that your social media presence not only attracts attention but also converts followers into loyal customers, driving traffic to your website and ultimately scheduling consultations.