Due to contemporary trends in household media consumption, we opted to place our media on streaming platforms in Designated Market Areas.

Platforms:

• Hulu

• Disney+

• ESPN+

• Netflix

• Paramount +

• HBO MAX

• Sling TV

• ROKU

• YouTube

As per targeting on particular streaming platforms, these major metropolitan areas were selected for the duration of the six month campaign:

• Las Vegas, NV DMA

• Los Angeles, CA DMA

• Sacramento, CA DMA

• San Diego, CA DMA

• Portland, OR DMA

• Seattle - Tacoma, WA DMA

• Salt Lake City, UT DMA

• Denver, CO DMA

The video above was targeted towards:

• Women 18-35

• Young professionals

• In college or has received higher education

• Athletic lifestyle

• On a sports team (currently or previously)

• Currently owns a gym membership

Across all platforms in a six month period we estimated the following impressions on a $500,000 budget

• Total Low CPM Impressions: ~27.33 million

• Total High CPM Impressions: ~9.67 million

• Impressions: Total number of times the commercial is shown across all platforms.

• Ad View Completion Rate: Percentage of viewers who watch the commercial to the end.

• Brand Search Lift: Increase in branded search queries (e.g., "ReRun shoes") after the ad airs.

• Conversions: Total number of shoes sold attributed to the ad.

• Maintain a 75% video completion rate on YouTube and Hulu.